Hasbro Star Wars Q&A

Q&A Answers, July 2010

Could you explain the rationale behind having cartoon Captain Rex on every Star Wars item including non-animated-style figures and vehicles (except single carded TVC)? We understand that you are trying to have all SW toys under "one big banner", but don't you think that this will confuse customers as to what style of toy (animated vs. regular) they are buying?

The packaging direction (for all licensees, not just Hasbro) was determined by Lucasfilm, and it was driven by a need to have uniformity across the line. There is no one solution that would have worked well for everything. Since the line has a greater contingent of Clone Wars-related toys than movie-related toys, and many other licensees focus exclusively on the Clone Wars, it makes sense to pick a Clone Wars icon as the face of the entire line. As for customers getting confused, we think that that is a valid point and may cause consumers to have to spend a little bit more when faced with a choice at the shelf to make sure that they are getting the right thing for their kids.

Cantina aliens and Jabba's Palace denizens are gradually being released, but how about characters from the Outlander Club from Episode 2? Are any in the pipeline for release in 2011?

There are none in the pipeline. This scene just doesn't have the gravitas that either the EpIV Cantina scene of EpVI Jabba Palace/skiff scene seem to have. When faced with deciding how to best fill our precious few slots devoted to some of the more obscure aliens, we will be sticking to the OTC for the foreseeable future.

Q&A Answers, June 2010

What are your plans for KOTOR figures besides Bastila Shan?

We don't have any plans for more KotOR figures beyond Bastila Shan at this time. While we did a great number of EU figures from 2006-2009, right now there are fewer spots in the line for EU figures.

It's been asked a few times, but it's been a while and I thought I follow up and see if your position has changed about re-doing and releasing a new Rebel Transport in the next few years?

Our position has not changed. We will not be re-doing or re-releasing a Rebel Transport.

Q&A Answers, April 2010

Will Jedi Luke be re-released on a vintage card, and if so, will you make any changes to the figure?

There are indeed plans for a new Jedi Luke in the Vintage format, that addresses the issues that folks have had with the proportions of the chest among other tweaks. Look for him later this year, with the figure available for preview at Comic Con.

Can you share a picture with us, what a prequel character (Grievous? Qui-Gon?) looks like on a vintage card?

Sorry - there are no in-pack images to share yet. As soon as we have some, we will send one out to you.